Inspiration

Google Highlights Black-Owned Businesses with T-Pain and Normani “Black Owned Friday” Song

Black Friday is right around the corner and Google is highlighting Black-owned businesses with the help of T-Pain and R&B songstress, Normani.

It’s that time of the year again when retail sales ascend to projected heights and Google’s initiative for their second annual Black-Owned Friday to change the way consumers shop on Nov. 26. For the shoppable film, T-pain and Normani both wrote and performed the original track in the video.

The film features 100 products from more than 50 Black-owned businesses, including Talley & Twine, Partake Cookies, Redoux, Red Bay Coffee, People of Color Beauty Nail Polish, BLK & Bold Speciality Coffee.

The melanin-filled video boasts an array of color palettes and also stars singer-songwriter Tanerélle, comedian Desi Banks, and directed by Daps. The businesses can be found here.

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