Unstoppables Raise Profile of Women’s Rugby in Africa
Arica’s “Unstoppables” have proved just how unstoppable they are! Since being selected three months ago, these 12 women have utilised their energy and passion to raise the profile and fast-track the development of women’s rugby in Africa.
“The participation of women in rugby forms a critical part of the overall strategic development plan of Rugby Africa. It is the key area of growth and potential success on the international stage for Rugby Africa,” says Khaled Babbou, President of Rugby Africa
As part of the #TryAndStopUs social media campaign, Rugby Africa called on all women in rugby across its member unions to share their inspiring stories to become one of the “Unstoppables. Over 60 women from 19 countries applied. Twelve women and girls were chosen for unstoppable qualities, showcasing the diversity of the continent, with ambassadors from Botswana, Côte d’Ivoire, Egypt, Ghana, Kenya, Madagascar, Namibia, Senegal, South Africa, Tunisia, Uganda and Zimbabwe.
They are all trailblazers in their very own way, impressing the judges with compelling stories of excellence, opportunity and inspiration.
Commenting on the campaign, Paula Lanco, Chairperson of the Women’s Rugby Advisory Committee said “We are delighted at the success of the campaign and the momentum it has gained for women’s rugby. It is very encouraging to witness how interest in women’s rugby continues to grow.”
The #Try and Stop us’ social media campaign featured a variety of images and videos, that also included a mix of in-depth conversations and teaser videos where all “Unstoppables” were presented and gave a glimpse of their diversity by a short ‘hello’ in their local languages.
Fans loved it! Rugby Africa’s social media handles saw some considerable growth, especially Facebook with 4723 new likes, a total reach of 358123, and post engagement at 35635. Instagram new followers reached an amazing 4723 accounts. Twitter results were just as impressive with 120k impressions thus far.